Microsoft – Economic Value of Gen AI
Challenge
To highlight Microsoft’s leadership in the responsible adoption of AI, our report with the Tech Council of Australia shows the potential for Gen AI to contribute up to $115bn annually to Australia’s economy by 2030.
To read the full report, see here.
Idea
We launched the report ahead of the Tech Council’s National Summit. The research was shared in keynotes & roundtables. We secured interviews with top tier media to discuss the key insights & policy recommendations before issuing broadly.
Results
The campaign achieved 652 pieces of neutral-positive coverage, including 72 unique articles, the report was amplified on social media, further promoted by externals such as the National AI Centre & LinkedIn News.
- 652 pieces if earned media coverage
- 72 unique articles
- +7M people reached
Do you want to get in touch?
Herd MSL is an public relations and integrated communications agency operating in Australia and New Zealand that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.
21 Harris Street, Pyrmont, Sydney, NSW.
Australia
New Zealand
© 2021 Herd MSL. All Rights Reserved.