Get2it – Cancer Council Australia

Challenge

Bowel cancer is Australia’s second biggest cancer killer. It can develop with no clear signs or symptoms. Free testing kits are sent to Australians aged over fifty every two years. The problem is, most put off doing the test.

Idea

We devised an idea that taking a 2 minute test to test your ‘number 2’ every 2 years is all it can take to avoid falling victim to Australia’s number 2 cancer killer. The platform was informed by the latest research. Get2It became the call to action in national TV advertising.

Results

We reached millions of Australians. A partnership ​with the NRL saw the campaign featured via LED signage & match broadcasts during the State Of Origin – one of Australia’s most watched sporting events.

• • • 776+ pieces of coverage
    • 21% top-tier outlets
    • 100% positive sentiment