(creditor)watch – Always On

Challenge

With a wealth of data at its fingertips, credit reporting agency, CreditorWatch, wanted to create a regular coverage drumbeat reaching a wide audience of business owners, government stakeholders and economists.

Idea

We engaged stakeholders with an “always on” approach across a variety of topics – using the company’s CEO and a Chief Economist as spokespeople. Their topics include a unique monthly Business Risk Index report, reactive economic commentary and thought leadership content.

Results

The program generates consistent top tier media coverage throughout the month. Over one month in 2024 we secured 1,039 clips. Ongoing, this program positions CreditorWatch as a trusted business solutions provider & credible source of business and economic commentary.

- +4k pieces of earned media secured across 2023.
- #1 share of voice.
- $2.8M earned media value across 2023.

Do you want to get in touch?

Herd MSL is an public relations and integrated communications agency operating in Australia and New Zealand that provides strategic counsel and creative thinking. We champion our clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact.

21 Harris Street, Pyrmont, Sydney, NSW.

Australia

Mobile: +61 4 1456 4675

Landline: +61 2 9213 2335

New Zealand

Mobile: +64 22 062 0410