Influential Conversations

Gaming the System | Interactive video for B2B AudiencesBy James Kean HerdMSL worked with world-leading payments company, Adyen, to launch an interactive ‘choose- your-own-adventure’ style video campaign. The aim was to help retailers step into their customer’s shoes...

_ShiftsMar - Apr, 2021 In our latest release of _Shifts we shine the light on audience insights and creative campaigns from around the world that relate to diversity and inclusion.  From spotlighting why empathy matters to showcasing the value of leaning into taboos,...

Making a Splash with Reactive ContentIn October of 2019, terror gripped the nation. A mysterious jogger stopped multiple times throughout the month to defecate on the doorstop of celebrity PR mogul Roxy Jacenko, spawning national TV coverage and millions of reactions...

The COVID hangover & what it means for 2021We all know 2020 did not go as planned. COVID shocked us, disrupted life and business and forced many of us to rethink the lives we live and what we value. 2021 has already been a mixed bag, and sometimes it can feel like...

From early adoption to mainstream - Clubhouse gathers momentum. It’s the hottest social media platform on everyone’s lips: Clubhouse. But if you want in, you better know the right people. Still in soft launch phase, the audio-only platform has managed to attract some...

_ShiftsJan - Feb, 2021 Moving at the speed of culture isn’t easy but staying on-top-of shifts and changes in audience behaviour helps. Every couple of months, our agency’s team of strategists, creatives and integrated comms specialists scan the latest shifts in...

Communicating in times of crises: COVID-19October 12, 2020 Skye Lambley, Group Managing Director, Herd MSL So much has changed in such a short period of time. The challenges brands faced two months ago are vastly different to today or what lies ahead. No one can be...

What's happening at TikTok?July 7, 2020 As you’ve probably heard, TikTok is the most downloaded app in the world and was installed 315 million times in the first quarter of the year, with 2 billion cumulative downloads in the current quarter. I compiled some...

What does Communications look like in the new normal?May 25, 2020 Government shutdowns, public health challenges and huge change to the lives of consumers has resulted in a constantly evolving state-of-play for brands and the re-evaluation of existing and future...