Influential Conversations

Publicis Groupe ANZ has launched FLUENT, an initiative bringing together the company’s tools, technology and talent to maximise brand impact through strategic partnerships with talent and influencers.   FLUENT integrates three key capabilities to deliver...

Inspired by Gen Z's love for iced coffee and TikTok hack culture, Nescafé has unveiled Pour It, Mix It, Hack It - a campaign encouraging iced coffee enthusiasts to personalise their coffee recipes at home using Nescafé’s new Espresso Concentrates range. The campaign...

(First published in HR Leader) From confusion to confidence: Avoiding greenwashing is a challenge that requires ongoing strategic attention and action, writes Stuart Wragg. Greenwashing, the making of misleading or deceptive environmental claims, has fast become a...

Damian Marwood, general manager of Herd MSL, shares his thoughts on the recent Optus communications crisis, and how there is a key difference between corporate messaging and speaking to customers. (First published in Mumbrella) I have no interest in piling on...

(First published in Mumbrella) Politicians love using the pub test for judging policy – but is your sustainability campaign equal to the test? Would an ordinary patron at your local pub understand what you’re doing and why you’re doing it? Would they think you’ve got...

(First published in Mumbrella) Reputation director at Salterbaxter Australia, Karen Dunnicliff, says that while the focus has been on brands greenwashing to date - brands should be more worried about greywashing: where they have a strategically sound sustainability...