by Cal Guyll | Apr 1, 2021 | General
_Shifts Mar – Apr, 2021 In our latest release of _Shifts we shine the light on audience insights and creative campaigns from around the world that relate to diversity and inclusion. From spotlighting why empathy matters to showcasing the value of leaning into...
by Cal Guyll | Feb 22, 2021 | General
Making a Splash with Reactive Content In October of 2019, terror gripped the nation. A mysterious jogger stopped multiple times throughout the month to defecate on the doorstop of celebrity PR mogul Roxy Jacenko, spawning national TV coverage and millions of reactions...
by Cal Guyll | Feb 17, 2021 | General
The COVID hangover & what it means for 2021 We all know 2020 did not go as planned. COVID shocked us, disrupted life and business and forced many of us to rethink the lives we live and what we value. 2021 has already been a mixed bag, and sometimes it can feel...
by Cal Guyll | Feb 16, 2021 | General
From early adoption to mainstream – Clubhouse gathers momentum. It’s the hottest social media platform on everyone’s lips: Clubhouse. But if you want in, you better know the right people. Still in soft launch phase, the audio-only platform has managed to...
by Cal Guyll | Feb 15, 2021 | General
_Shifts Jan – Feb, 2021 Moving at the speed of culture isn’t easy but staying on-top-of shifts and changes in audience behaviour helps. Every couple of months, our agency’s team of strategists, creatives and integrated comms specialists scan the latest shifts in...
by Cal Guyll | Oct 12, 2020 | General
Communicating in times of crises: COVID-19 October 12, 2020 Skye Lambley, Group Managing Director, Herd MSL So much has changed in such a short period of time. The challenges brands faced two months ago are vastly different to today or what lies ahead. No one can be...
