by Herd MSL | Jan 10, 2022 | General
Think before you ink. Why PR reporting shouldn’t be a paint-by-numbers exercise. By Andrew Sroufe “So, how is our PR doing?” There are few questions from a marcomms client that create more anxiety for an earned media consultant than this. And after more...
by Herd MSL | Dec 17, 2021 | General
Herd MSL Campaign Spotlight: Always Discreet’s “Generation Invisible” By Sarah Glover The challenge: Building on a conversation no one wants to have After a successful launch into the Australian market in 2020, urinary incontinence protection brand, Always...
by Herd MSL | Dec 13, 2021 | General
Vulnerable leadership is the remedy to toxic agency culture By Stephanie Banno Let’s not beat around the bush, we all know a career in agency isn’t one without its issues. One scroll down the dark, depressing hole that is the @agency_insider Instagram account very...
by Herd MSL | Sep 1, 2021 | General
_Shifts July – August 2021 From helping brands understand how they can embody D&I and holistic understanding, or how they can avoid greenwashing. Our July/August edition of _Shifts is a collection of insights behind the award winning work recognised at...
by Herd MSL | Aug 5, 2021 | General
Three months in agency has changed me By Gillian Jansz Welcome to my first three months at Herd MSL. Nothing prepared me for starting work as an Account Coordinator in the agency. I repeat. Nothing prepared me. Not even my internship! What a whirlwind it’s been so far...
by Herd MSL | Aug 5, 2021 | General
_Shifts May – June, 2021 From helping brands understand how they can help Aussie women feel more safe, to why jumping on the NFT bandwagon needs to be done now. Our May/June edition of _Shifts is a new collection of trends and creative comms activity, we hope...
