by Cal Guyll | Dec 17, 2021 | General
Herd MSL Campaign Spotlight: Always Discreet’s “Generation Invisible” By Sarah Glover The challenge: Building on a conversation no one wants to have After a successful launch into the Australian market in 2020, urinary incontinence protection brand, Always...
by Cal Guyll | Dec 13, 2021 | General
Vulnerable leadership is the remedy to toxic agency culture By Stephanie Banno Let’s not beat around the bush, we all know a career in agency isn’t one without its issues. One scroll down the dark, depressing hole that is the @agency_insider Instagram account very...
by Cal Guyll | Sep 1, 2021 | General
_Shifts July – August 2021 From helping brands understand how they can embody D&I and holistic understanding, or how they can avoid greenwashing. Our July/August edition of _Shifts is a collection of insights behind the award winning work recognised at...
by Cal Guyll | Aug 5, 2021 | General
Three months in agency has changed me By Gillian Jansz Welcome to my first three months at Herd MSL. Nothing prepared me for starting work as an Account Coordinator in the agency. I repeat. Nothing prepared me. Not even my internship! What a whirlwind it’s been so far...
by Cal Guyll | Aug 5, 2021 | General
_Shifts May – June, 2021 From helping brands understand how they can help Aussie women feel more safe, to why jumping on the NFT bandwagon needs to be done now. Our May/June edition of _Shifts is a new collection of trends and creative comms activity, we hope...
by Cal Guyll | May 3, 2021 | General
Gaming the System | Interactive video for B2B Audiences By James Kean HerdMSL worked with world-leading payments company, Adyen, to launch an interactive ‘choose- your-own-adventure’ style video campaign. The aim was to help retailers step into their customer’s shoes...
