by Herd MSL | Feb 17, 2022 | General
Herd MSL Campaign Spotlight: Announcing Pantene’s first ever male ambassador, Christian Wilkins By Elleny Kourtis The challenge: Standing out in a crowd Pantene is Australia’s #1 haircare brand but to stay at the top, it needed to ensure younger customers were...
by Herd MSL | Jan 17, 2022 | SEO
_Shifts November – December 2021 This edition of _Shifts has been inspired by insights driving some of the cutting-edge and culturally ingrained work brought to life across gaming and entertainment channels, spanning a variety of different categories. We hope it...
by Herd MSL | Jan 10, 2022 | General
Think before you ink. Why PR reporting shouldn’t be a paint-by-numbers exercise. By Andrew Sroufe “So, how is our PR doing?” There are few questions from a marcomms client that create more anxiety for an earned media consultant than this. And after more...
by Herd MSL | Dec 17, 2021 | General
Herd MSL Campaign Spotlight: Always Discreet’s “Generation Invisible” By Sarah Glover The challenge: Building on a conversation no one wants to have After a successful launch into the Australian market in 2020, urinary incontinence protection brand, Always...
by Herd MSL | Dec 14, 2021 | SEO
_Shifts September – October 2021 This edition of _Shifts is for brands who may be looking to leverage the end of NSW and VIC lockdowns by helping to foster and renew connection with their audiences – whatever that means to you. We hope it will provide some...
