by Herd MSL | Oct 2, 2023 | News
(First published in Mumbrella) Politicians love using the pub test for judging policy – but is your sustainability campaign equal to the test? Would an ordinary patron at your local pub understand what you’re doing and why you’re doing it? Would they think you’ve got...
by Herd MSL | Mar 14, 2023 | News
(First published in Mumbrella) Reputation director at Salterbaxter Australia, Karen Dunnicliff, says that while the focus has been on brands greenwashing to date – brands should be more worried about greywashing: where they have a strategically sound...
by Herd MSL | Feb 15, 2023 | SEO
_Shifts Super Bowl Special Our team have spent some time looking at the best (and worst) ads from this year’s Super Bowl for a special edition of Shifts_. Here are our key takeaways. Do you want to get in touch? Name Email Address Message Submit Herd MSL is an...
by Herd MSL | Feb 15, 2023 | General
Lessons for brands from the Fred Again frenzy By Yasmin Armes Was last week the first time you’d heard of Fred Again? And did you find yourself at any point wondering how there seemed to be such hysteria around a man you didn’t even realise existed until a...
