We are a PR and integrated communications agency that delivers influence and impact

About

Herd MSL is one of Australia’s largest and most-awarded agencies.

We were founded over 25 years ago years ago with a focus on technology and B2B brands. Today, Herd MSL offers fully integrated services in consumer and corporate communications that span strategy, creative, media relations & publicity, social media management, talent management, influencer engagement, brand activations and event management, reputation management including C-level profile building, issues & crisis preparedness, response and reputation rebuild programs, and sustainability strategy & creative.

We support brands across a range of sectors including, payments, auto, finance, aged care, retail, transport, tech, lifestyle, tourism, government, FMCG and more.

Our strength is our ability to solve complex business problems through outstanding creative ideas, technically excellent execution and content led, multi-channel campaigns. 

Our dynamic and ambitious team of 65 specialists – turn up fearless, stay curious, be kind and go home proud. We are passionate about creative and integrated campaigns that generate measurable impact. Our skills span creative, communication, social media, content and paid and earned media.

Herd MSL is owned by Publicis Groupe and is part of MSL – a global PR agency network with over 3,000 consultants across 38 countries. We have two locations across both Australia and New Zealand.