_Shifts

March – April 2022

Recent events, from natural disasters to extreme weather, a global pandemic and a looming global food crisis, have many of us feeling anxious about the future and more conscious of our impact on the world. As communicators and marketers, we have a fantastic opportunity, and a responsibility, to help inspire and influence a sustainable transformation. It’s not just about selling ‘things’ anymore, but selling a better way to operate and consume.

Sustainability is all about balance; balancing the needs of current generations with the needs of future generations and the health of the planet. And organisations need to approach sustainability with a balance of creativity and credibility to drive the change we need to build a better future for generations to come.

This edition of _Shifts celebrates what can be achieved when we strike that balance.